What is Web 3.0, and how do businesses prepare for it?

Published on | November 7, 2021


The term Web 3.0 has been thrown out a lot lately. We read about it in tech articles, hear it discussed heavily on podcasts and news segments, so what is it exactly? Before we explain what Web 3.0 is all about, let's dive a bit into the history of the internet and talk about its progression. The creator of the World Wide Web, Tim Berners-Lee's initially imagined the internet to be "a collaborative medium, a place where we [could] all meet and read and write," but this is not how the World Wide Web first started. Since its inception, the internet has gone through different phases:
  • Web 1.0: It's the early days of the internet where data and information were predominantly static, with minimal users' interaction with the content. There were very few creators during this phase, unlike today's "creator economy."
  • Web 2.0: That's when the content became generated mainly by internet users. An example of this is Wikipedia and the various social media platforms like Facebook, YouTube, Twitter, etc. The main issue with Web 2.0 is that both consumers' and creators' data are usually sold to third parties for marketing purposes.
  • Web 3.0: In this version of the web, data will be connected in a decentralized way, unlike Web 2.0, where data is mainly stored in centralized storage locations. This is the closest to Berners-Lee's original idea of the internet.

The main features of Web 3.0

The future is bright for Web 3.0, which is destined to have many unique and innovative qualities that will safeguard users' privacy and provide more customized search results. Here are some of its main features:
  • AI: In Web 3.0, AI and machine learning technology will play a significant role in processing data. This will allow data to be provided to users faster while yielding more relevant results. An example of this is the algorithms used to suggest products, videos, etc. Web 3.0 is destined to be a bit like that but even more advanced and accurate than what's currently being offered.
  • Semantic Web. The term "semantic web" can be defined as generating, sharing, and connecting content through search and analysis based on understanding the meaning of words rather than on keywords or numbers.
  • 3D Graphics. Three-dimensional designs will be used extensively in websites and services.
  • Decentralized data ownership. Privacy concerns have been a big issue of late among internet users. As a result, laws like General Data Protection Regulation (GDPR) came into fruition to regulate data privacy breaches. One of the most significant advantages of Web 3.0 is distributed ledgers and storage on the blockchain, which will allow for data decentralization and create a transparent and secure environment.

How to make sure your business is ready for Web 3.0

 Powered by AI and blockchain technology Web 3.0, is destined to make it simpler and more convenient to search for anything online while keeping sensitive data secure. Now, how to make sure your business is ready for Web 3.0?
  • Invest in AI.
  • Invest in IoT devices.
  • Keep an open mind toward new technologies like blockchain.
  • Be honest and transparent with how user data is being used.
  • Educate your clients and stakeholders on blockchain technology and the semantic web.