Cloud Communications

Published on | February 6, 2023
Cloud communication is a rapidly growing and essential industry, as more and more businesses and organizations adopt cloud-based solutions for their communication and collaboration needs. The Software as a Service (SaaS) sector, in particular, has seen a significant increase in the use of cloud-based tools, with almost all systems and solutions utilizing cloud technology to keep users connected, engaged, and informed.

So what is cloud communication? What areas it is commonly used in?

In this article, I will break down the concept of cloud communication, including its key features and the areas in which it can provide the greatest benefits.

Cloud communication involves the utilization of cloud-based services for the purpose of communicating and working together among individuals and organizations. These services can include email, instant messaging, voice and video conferencing, file sharing, and other functionalities. With cloud communication, users are able to access these services from any device with internet access. Additionally, it provides features such as data storage and security. The popularity of cloud communication is on the rise as more businesses are shifting to cloud-based operations.

What services do Cloud Communication companies offer and how do they affect a business?

Cloud communication can be applied in various industries such as healthcare, retail, finance, telecommunications, education, government, manufacturing, transportation, media and entertainment, and professional services. These industries use cloud communication for tasks such as securely sharing information, collaborating with other professionals, managing inventory and logistics, monitoring and controlling production processes, connecting with customers and suppliers, and sharing educational resources.

Platforms like CARTERO offer a feature-rich product that both individuals and organizations can utilize to gain benefits. Some examples of these include:

  1. SMS: SMS services are provided by cloud-based providers that allow companies to send and receive text messages via APIs or web-based platforms. These providers often offer advanced features such as automated text message campaigns, message tracking, and the ability to send messages in bulk.
  2. Push notifications: Using push notification services in cloud communications can greatly benefit businesses by providing a way to reach and engage with customers directly on their mobile devices. For example, push notifications can be used for promotional campaigns, product updates, and personalized recommendations, among other purposes.
  3. Voice: Voice communication is an essential component of cloud communications, as it provides a fast, reliable, and personal way for businesses to communicate with their customers and employees. For example, voice communication can be used for customer service and support, telemarketing, and appointment scheduling, among other purposes.
  4. Email: email services are provided by cloud-based providers and can be accessed through web-based platforms, desktop applications, or mobile devices. These providers typically offer advanced features such as spam and virus protection, large file attachments, and integration with other cloud communication services such as calendars and contacts.

On-premises and cloud communications applications

The article outlines various applications available through a platform like CARTERO that can enhance your business operations, raise ROI, bolster brand exposure, and help regulate customer churn:

  1. Automate notifications with SMS Messages, Voice, & Push
  2. Emails Campaigns
  3. Two-factor authentication (2FA)
  4. One-Time Password (OTP)
  5. Voice over IP (VOIP)
  6. Omni-channels marketing campaign

And all the services available come with trigger-based solutions and omnichannel implementations.

But what about the on-premises applications?

On-premises communication tools are considered an additional feature that is often integrated into various software solutions. These tools can be triggered automatically or be configurable by the administrator, allowing for control over the notifications and messages received by end-users.

It's important to consider the specific needs of an organization and weigh the pros and cons of both approaches to determine which one is the best fit.

Cloud communication VS On-premises applications

The main difference between the two is where the infrastructure is located and how it is managed.

On-premises communication solutions are managed and maintained by the company itself, while cloud communication solutions are managed and maintained by the service provider.

Here are some of the key advantages and disadvantages of each approach, and how a platform like "CARTERO" offering the two types addresses and resolves the cons of both types of communication.


In conclusion, cloud communication has revolutionized the way businesses communicate and collaborate. Maximizing the benefits of communication tools can lead to reduced organizational costs, and improved message delivery and quality. Knowing what needs to be implemented is crucial in achieving the desired return on investment (ROI).

The cloud communication industry is here to stay, and it is up to you to use it in a way that will yield the best results.

Author: Saif Al Najjar, Business Analyst Team Lead